09.00h Special Session: Weblogs within the Communication Branch

• Beppe Grillo, One Year in the Life of an Italian Blogger
  
• Giovanni Navarria, CSD, University of Westminster, London, UK / Italy

• Using Marketing Blogs for Agenda Setting and Business Development – An Experience from Lithuania
• Giedrius Ciupaila, Marketing Communications Consultant, Vilnius, Lithuania

09.45h Impacts for Internal Communication and Organisational Identity

• Electronic Communications within European Companies and Organisations: New Levers to Track and Facilitate Culture
  

• Frank Hein, Communication Consultant, IABC Europe, Berlin, Germany

• Blogging, Professional Identity and the Sense of Belonging: The Case of the Public Transport Company of Brussels (S.T.I.B.)

• Karine Johannes, Université Catholique de Louvain, Belgium

11.30h Future Perspectives

• New Ways to Communicate? Theoretical Perspectives on the Use of Social Software in Public Relations and Marketing; Philip Young,Young, University of Sunderland, United Kingdom Strategies for Integrating Social Software in Communication Management Roundtable discussion with: Inger Jensen, President Euprera, Roskilde University, Denmark, Philippe Borremans, IBM Global New Media Team, Brussels, Belgium,Alain Heureux, President IAB Europe, Brussels, Belgium, Guillaume Du Gardier, Edelman PR, Paris, France, Jon White (chair), Communication Consultant, London, United Kingdom