09.00h Special Session: Weblogs within the Communication Branch

• Beppe Grillo, One Year in the Life of an Italian Blogger
  
• Giovanni Navarria, CSD, University of Westminster, London, UK / Italy

• Using Marketing Blogs for Agenda Setting and Business Development – An Experience from Lithuania
• Giedrius Ciupaila, Marketing Communications Consultant, Vilnius, Lithuania

09.45h Impacts for Internal Communication and Organisational Identity

• Electronic Communications within European Companies and Organisations: New Levers to Track and Facilitate Culture
  

• Frank Hein, Communication Consultant, IABC Europe, Berlin, Germany

• Blogging, Professional Identity and the Sense of Belonging: The Case of the Public Transport Company of Brussels (S.T.I.B.)

• Karine Johannes, Université Catholique de Louvain, Belgium

11.30h Future Perspectives

• New Ways to Communicate? Theoretical Perspectives on the Use of Social Software in Public Relations and Marketing; Philip Young, University of Sunderland, United Kingdom