Version User Scope of changes
Mar 17 2007, 5:24 AM EDT (current) roelpy 1 word added, 1 word deleted
Mar 16 2007, 4:22 PM EDT Rien_Vandermeersch 1 word added

Changes

Key:  Additions   Deletions
09.15: Opening
  • Anne-Marie Cotton (Secretary General Euprera & Arteveldehogeschool, Ghent, Belgium.)

09.30: Opening KeytoneKeynote

  • Neville Hobson (Communication Consultant and Co-Founder of crayon, United Kingdom.) "Communication Management in Virtual Worlds: The Next Challenge."


10.45: Theoretical foundation
  • Ansgar Zerfass (University of Leipzig, Germany.) "The Social Web – Challenges for Communication Management."

  • Peter Mechant (Ghent University, Belgium.) "Social software, Consumer Insight and Marketing Strategies."

13.15: Business Strategies and Case studies
  • Thomas Pleil & Daniel Koempel, (Darmstadt University of Applied Sciences, Germany.) "Approaches of Companies in Germany to the Social Web - Three Case Studies."


15.00: Social Software and Consumer Strategies
  • Angela Caroll & Tony Aldred (afwezig) (Leeds Metropolitan University, United Kingdom.) "The “My Story” Phenomenon: Can Companies Maintain Control in a Consumer Mediated Cyberspace?"
  • Martin Oetting (ESCP-EAP European School of Management, TRND, Berlin, Germany.) "Empowered Involvement, Word of Mouth and Advocacy of Brands – A Theoretical Framework and Case Studies."

15.45: Empirical insights
  • Swaran Sandhu (University of Lucerne, Switzerland.) "Euroblog 2007: European Perspectives on Social Software in Communication Management – Results and Implications."

  • Nigel Middlemiss (Echo Research, London, United Kingdom.) "The Convergence of Mainstream and Consumer Generated Media: Results of a Journalism Audit and Implications for Communication Management."